IKEA Bedroom Department Remodel
Description
At IKEA South Philadelphia, PA, I took the lead in remodeling the store’s highest revenue-generating department, which included 10 product areas such as Bedframes, Chest of Drawers, and PAX custom closets. Guided by IKEA’s democratic design principles, I developed a strategic floor layout that facilitated easy navigation and provided a comprehensive view of the products. Through thoughtful furniture arrangements, I showcased the balance of function, form, quality, sustainability, and affordability that define IKEA’s offerings. Additionally, I integrated inspiring media throughout the department to spark customer creativity and drive engagement. My role as the lead designer allowed me to contribute to the store’s success by creating an inviting, functional, and inspiring space that ultimately increased sales and customer satisfaction.