Description

The objective of this project was to transform a virtual company into a physical retail store, with a strong focus on showcasing and promoting the existing brand. For this endeavor, I selected LivingSocial.com as the foundation of my retail design. LivingSocial, known for its vibrant offerings of local shopping deals, social adventures, and escapes, provided the inspiration for the concept. The retail store I designed seamlessly integrated all three aspects, combining a retail area with a lounge/bar and a travel agency. Customers had the opportunity to browse and purchase items from a rotating display while also being able to book trips and events through iPads or with assistance from the lounge/bar staff. The location served as a vibrant social hub, inviting people to shop, enjoy drinks, meet up before or after events, and plan future adventures. I brought the bold colors of the LivingSocial logo to life through visually striking pathways that led to categorized activities and promoted gear.